Submission Instructions

The AIB CEE 2023 WARSAW CONFERENCE is accepting EXTENDED ABSTRACTS till: 19th March 2023

After reviewers’ remarks (15th April 2023), corrected extended abstracts must be uploaded by 15th May 2023 to be included into the book of abstracts.

The extended abstracts will be published in the ELECTRONIC BOOK OF ABSTRACTS with ISBN number, downloadable for the conference participants in PDF form.

Extended abstracts can be uploaded as PDF or Word document (download and use this  TEMPLATE to write your EXTENDED ABSTRACT!)

The structure of the extended abstracts is following:


Text of the extended abstract (minimum 500, maximum 2500 words; text should include Introduction; Research Significance or Background; Methodology; Results; Discussion and Implications; Conclusion; References and Acknowledgements if applicable)

  • 3-5 KEYWORDS
  • CONFERENCE TRACK at which you want to present your research, for the track number and title.
  • Each submission must include two files. One with the title page that identifies the author(s), and one with the extended abstract. Both files must be uploaded to the submission system.

Conference Tracks

Track 1: Global Challenges in International Human Resource Management

Track chair: Dr. Poór József

During the past years, the triumphant process of globalization received several “crippling blows”. Instead of striving for worldwide cooperation, border closures, protectionism, social unrest or the interruption of previously problem-free cooperation have become typical. The indicated major global disruptions continue to rock the world of international HRM. In this situation, it becomes particularly important how efficiently and at the appropriate level (strategy and operational) MNCs can manage their human resources. Effective management of the shortages of local and expat laborforces and talent has become especially important. Dealing with problems due to burnout and social isolation requires a lot of attention. IHRM is becoming more and more data-driven, the use of appropriate digital platforms and shared service centers is becoming essential. In this situation, not everything can be solved with in-house resources. With proper preparation, the use of external professional service providers (consultants, trainers, coaches, etc.) can result in effective solutions.

Keywords: IHRM, labour and talent shortages, expats, external service providers

Track 2: International Strategy and Global Development in Times of Disruption

Track chair:  Piotr Trąpczyński

Since the early 1990s, the region of Central and Eastern Europe (CEE) has attracted the interest of scholars because of its transition from a planned economy to a market economy. One of the main interests of scholars and practitioners alike has been the development of effective market entry strategies for this turbulent and heterogeneous region. The initial focus of foreign direct investment (FDI) on access to cheaper resources and sales markets gradually shifted to other, more upstream areas of activity. The increased integration of foreign subsidiaries and the creation of local entrepreneurial ecosystems simultaneously encouraged domestic companies to engage in more outward internationalization. It has been argued that an increased focus on innovation is increasingly important given the challenge of the middle-income trap also facing CEE economies.

In the third decade since institutional change began in the region, there has been a new trend toward nearshoring and reshoring of activities from more distant Asian locations, driven by trends such as digitalization, but also risks due to recurring crises. Continuous disruptions intensified global value chains (GVCs) reconfiguration and innovation activity, thus forcing a new transition to digital and more sustainable business models. These changes received new dynamics in the context of the COVID-19 pandemic, while the war in Ukraine further aggravated the challenges to GVCs.

In light of the said new wave of transition in the CEE region, the track welcomes submissions inter alia on reshoring and re-configuration of GVCs, new modes of innovation cooperation in CEE in CEE, business model innovations of CEE firms and their role on firm internationalization, the competitive strategy of CEE firms in different locations and sources of competitive advantage, or the strategies of CEE firms in coping with ongoing economic crises and the effects thereof on their international competitiveness.

Keywords: business models, disruptions, economic crisis, IB theory, concepts of firm internationalisation, strategy adaptation, global value chain reconfigurations

Track 3: Innovation and Knowledge Management in International Business

Track chair: Patryk Dziurski

Innovation, knowledge management and international business attract continued interest in research and business practice. It is widely believed that innovation and effective knowledge management are necessary for international business to survive and grow. However, even though the number of publications on innovation and knowledge management in international business has skyrocketed over the past two decades, managers and scholars still face many difficulties to obtain an overview of their most critical aspects. Therefore, papers focusing on innovation and knowledge management in international business (especially in the CEE region) are expected for this track. The track seeks original research on a wide range of topics related to innovation and knowledge management in international business that contribute to their better understanding.

Keywords: innovativeness, innovation management, innovation strategy, open innovation, knowledge management, organizational learning, 

Track 4: Marketing Challenges in International Business

Track chair: Agnieszka Głodowska

Globalization and internationalization have driven international business development in recent decades. Today’s technological development, economic shocks, and geopolitical conditions force many firms to change their business models. The macroenvironment is changing very dynamically. Developed markets are growing increasingly slowly, and the growth rate of developing markets has also slowed down recently. These changes also affect the region of Central and Eastern Europe, especially the uncertainty related to political risk. We can observe increasing barriers to international expansion, restrictions, and disruptions of cooperation and global supply chains. At the same time, new opportunities are opening up, and new markets are being born. All this poses serious challenges for international marketing and business. International firms need to reconsider their marketing strategies and factors determining their competitiveness.

Demographic and cultural changes are also significant. There is an aging population issue in some regions, and at the same time, a massive increase in the young population in others. Marketing activities must adapt to these changes. Consumers develop new shopping habits, discover new forms of shopping, and create demand for new goods and services. Communication plays a crucial role here, as it attracts customers from different parts of the world. A successful international company must focus its marketing activities on appropriate communication with customers.

Taking the above into account, we would like to invite you to participate in the discussion and present the results of your research on international marketing and its current challenges, which will be the subject of this track. We would like to find out how the above changes in the international environment affect the practice of international marketing in the CEE region and the world. We encourage you to submit theoretical and empirical papers considering the challenges mentioned above of contemporary global marketing. Various research approaches are welcome: organization level, micro level, and macro level, as well as using a variety of research instruments (qualitative and quantitative, etc.).

Track 5: International Entrepreneurship, Cooperation and Networks

Track chair:  Jurgita Sekliuckiene

This track seeks contribution exploring the entrepreneurial activities across borders. The rapid internationalization of firms, especially new and young ventures and established SMEs, their business models, supported by digital and technology solutions, cause the transformation of the international business landscape, its operations, organization, knowledge sourcing and creation across international networks and locations. Thus more studies are needed about these firms‘ strategies that might led to growth and scale, their networks‘ relations effects, and performance oriented actions and implications. We welcome both, theoretical, conceptual, and empirical contributions, based on qualitative, quantitative approaches, and mixed methods. Longitudinal studies, devoted to the development of entrepreneurial endeavours, networks creation across borders would be of special interest as we seek to understand the motivations behind them.

Keywords: international entrepreneurship, opportunity creation, opportunity recognition, entrepreneurial cognition and orientation, scale -up, internationalisation of SMEs; international new ventures (INVs), born globals (BGs), international startups, born digitals (BDs), virtual teams, clusters, cooperation, networks.

Track 6: International and Sustainable Finance, Financial Technologies and Investment

Track chair: Inna Romānova

Finance is one of the key drivers supporting economic development of any country as well as promoting effective business activities and projects. Conceptual and empirical papers focusing on financial issues with respect to international economics and business (especially in the CEE region) are expected for this track. Papers can cover issues or topics related to international and corporate finance, sustainable finance, financial markets, investment, access to finance, financial technologies, financial risk management, reporting as well as international taxation and auditing . 

Keywords: international economics, international finance, sustainable finance, corporate finance, financial risk management, financial markets, access to finance, financial technologies, FinTech, RegTech, financial reporting, international taxation, audit. 

Track 7: International Business: From Born Globals to Multinational Corporations

Track chair: Tiia Vissak

This track focuses on internationalization, including exports, foreign investments and other foreign entry and/or foreign operation modes. Qualitative, quantitative and conceptual papers on internationalization processes of different firms including e.g., small and large multinationals, slow internationalizers, born-again globals and born globals are welcome to this track. Papers could focus on factors leading to or affecting these firms’ initial internationalization and further growth, but also de- and re-internationalization (complete and/or partial exits and re-entries), including foreign operation mode changes. Papers focused on differences between different internationalizers – for instance, slow internationalizers and born(-again) globals – and those on positive and/or negative consequences of internationalization for different firms are also suitable for this track. Papers can focus on firms from different regions: on CEE firms entering CEE and other regions, other firms entering CEE, but also other firms active in other regions.

Keywords: international business, internationalization process, international expansion, de- and re-internationalization, born globals, MNEs

Track 8: Digital Enterprises and The Role of Digitalization in International Success

Track chair: Kozma Miklós Attila

This track seeks to add to the extant body of knowledge about business issues of internationally engaged enterprises, the value proposition of which is based on the digital infrastructure (e.g., the internet, big data, artificial intelligence etc.), including but not limited to the role digitalization plays in their international success. The area of research addressing issues related to digitalization is already substantial in international business but is still developing across diverse markets.

This track seeks submissions that discuss and analyse such issues as:

  • international strategies of firms with digital business models (SMEs or LEs),
  • international competitiveness of businesses with digital business models,
  • the internationalization of traditional versus digital ventures,
  • the role of the entrepreneur in the process of internationalisation of digital firms,
  • the role of networks in the process of internationalisation of digital firms,
  • the internationalisation of born-digital firms,
  • the role of digitalization in the international business operation of firms (SMEs and LEs).

We encourage the submissions of all kinds of research submissions, i.e., quantitative, and qualitative methods as well as mixed methods are welcome.

Keywords: international business; internationalization of firms; internationalisation of SMEs (small and medium-sized enterprises); international new ventures (INVs), born globals (BGs), born digitals (BDs), international strategies, international competitiveness, digital business models, clusters, innovation, business model innovation, digital transformation.

Track 9: Global Environment: From Geopolitics to Identity Politics

Track chair: Matt Raskovic

The current globalization-deglobalization narrative (Witt, 2019), which not only permeates multiple facets of daily life and business operations but also interacts with many of the “grand challenges” and “wicked problems” we face as humanity (Raskovic, 2022; Buckley et al., 2017), has shown us the need to re-think our understanding of forces and trends in the global environment (Hitt et al., 2021a; Buckley, 2020; Hitt et al., 2021b; Petricevic & Teece, 2019 ). As we shift from a bi-polar to a multi-polar global architecture (Wade, 2021; Witt, 2019), governments, organizations and citizens increasingly realise we are entering an era of so-called “identity politics” (Raskovic, 2021; Fukuyama, 2018) marred by new types of risks and phenomena, such as populism, nationalism and xenophobia (Lonergan & Blyth, 2020; Hartwell & Devinney, 2021) which are inextricably linked to the failing of a neo-liberal globalization model (Rodrick, 2018).Multinational enterprises (MNEs) are not just spaces where social identities play out and get politicized, they are also becoming increasingly powerful actors on the global stage, often exerting greater power than individual nation states. They are increasingly becoming relevant actors in the area of international relations, as well as agents of institutional change (Vaara et al., 2021; Raskovic & Takacs Haynes, 2021). This track welcomes submissions examining the nature and changes in the global environment, and their implication for multinational enterprise operations, international business policy, governments, various social groups and/or individuals. Conceptual and empirical papers are welcome, especially those drawing on interdisciplinary theoretical approaches examining a variety of phenomena, like for example, corruption, populism, nationalism, xenophobia, political risk, grand challenges, wicked problems, non-market risks, etc.

Keywords: global environment, trends, geopolitics, identity, populism, nationalism, MNEs

Track 10: Post Pandemic Dynamics in International Business Environment in Emerging Markets (EM-SIG)

Track chair: Bersant Hobdari

The global economy is facing profound challenges and transformations. Traditional engines of economic growth and development are shifting, technology is penetrating more aspects of human life, and geopolitical tensions are driving global fragmentation, leading to shocks for firms and countries alike. Challenges are forcing managers and entrepreneurs to search for new, innovative business and governance strategies. We seek to not only understand the impacts that these dynamics and challenges have, but also outline the strategies that are needed to navigate the new complex environment and the responses of firms to the new realities with heightened institutional complexities.

In this track, we invite scholars from all disciplines but especially those residing in emerging economies to submit papers that explore the impact on doing business in emerging markets of global macroeconomic developments, international finance and governance, financial markets, institutional dynamics, regulatory challenges, geopolitical developments and competition, regional trade and economic agreements, innovation and technology, etc.

Keywords: global macroeconomics, institutional dynamics, financial markets, trade agreements

Track 11: Building Emerging Market Firms’ Resilience in the Face of Rising Economic Uncertainty and Sustainability Challenges (EM-SIG)

Track chair: Maoliang Bu

Emerging economies represent a significant share of the global economy and their rise over the past three decades has created new foreign opportunities for a diversity of international organizations. This track invites international business papers on emerging markets from the micro-domain (e.g., organizational behavior (OB) and human resource management (HRM)). The submitted papers might be dealing with the attributes, processes, mechanisms, behaviors, and outcomes within and between individual, interpersonal, group, and organizational levels of analysis. The submissions are welcomed which consider topics and questions related to the micro-domain studies of MNEs hosted in the emerging market context but also MNEs from emerging economies navigating the global environment. We are also welcome papers with a focus on gender, diversity, ethics, sustainability, and corporate social responsibility. In line with the conference theme, there is potential to explore how organizational behavior and international HRM is influenced by global risks and opportunities.

Keywords: global leadership, international human resource management, green HRM, ethics across cultures, organizational power